Are you taking advantage of your best marketing channel?
Well, guess that’s a big nope.
And yet email marketing remains the main revenue factor for ecommerce businesses and is by far the highest-return marketing channel for your Shopify store, period.
For every $1 spent, email marketing generates $44 in ROI
—Campaign Monitor, “The New Rules of Email Marketing”
Unlike other marketing channels, it’s a long-term, stable tool that uses a targeted list to directly contact your existing customers, which means you’re getting much, much better bang for your buck.
Now, chances are you’ve got the basic cart abandonment email from Shopify. You’re probably sending a few newsletters to your customers, too. But you know deep down that you’re only doing the bare minimum. Or worse, you're not doing it at all.
In a nutshell...
Your email marketing just isn't cutting it
So, what do you do? Constantly hammer your customers with random, unstructured, and unpersonalised newsletters?
Nope, you’re not going to build meaningful relationships with them doing that.
On the other hand, manually sending emails takes mucho time.
Now imagine if there was a way to keep in contact with your customers, quickly and consistently, so that you keep them aware of your store and they keep coming back to you.
Imagine being able to send the right incentive, at the right time, and to the right customer.
Imagine being able to do all of that in a non-spammy way, so that it builds trust with them and generates more repeat purchases.
That’s what email automation is all about
Rather than annoying your customers with generic emails, it automatically delivers personalised messages at the right times, giving them more opportunities to engage with your brand—and more opportunities to spend with you throughout their lifecycle.
The ecommerce Customer Lifecycle
You’re probably already familiar with what you could achieve with email automation:
- Make a killer impression and turn your leads into customers with welcome emails
- Recover any lost revenue using cart abandonment emails
- Increase your lifetime customer value with cross-sell email campaigns
But there is so much more you could be doing.
In fact, if you’re serious about growing your revenue and if your Shopify store is generating more than $50,000 a month, implementing an email marketing automation system should be your top priority.
When done right, it can literally put the growth of your business on autopilot and can net you an extra 10-25% in revenue. For a store that does $50,000 a month, that’s potentially an additional $5,000 to $12,000 a month.
Now we're talking.
But here’s the cold, hard truth...
Email marketing automation is hard. Like... really freaking hard. It takes work. Keeping your customers engaged with your brand is a long-term commitment, and you want to make sure you get it right.
Coming up with the right strategy and execution for your email channel is tricky; there are so many things to take into consideration.
You’ll have to find the right software, identify the right customers and segment them. Then you’ll have to create the copy, the design, code the emails, optimise them across devices and much more.
And meanwhile, you’ll have to make sure that everything is compliant with the regulations that apply to your business (GDPR, anyone?).
The truth is, it all takes time. Time you don’t want to be spent constantly optimising your marketing and trying to figuring out things on your own.
You’re already crazy busy building your brand, and you’ve been in business long enough to know that doing everything yourself is not only stressful and unsustainable, but it also limits your ability to grow your store.
The whole point of email marketing is to grow your sales by engaging with your customers and building meaningful connections with them. And that’s exactly what you want to achieve with your Shopify store. But you don’t know how to get there or how to do it right.
Well, you don’t have to—because I do.
Make email marketing work for your Shopify store
I’ll take the hassle out of your marketing upkeep and help you automate your customer communication and retention strategies.
Working with Klaviyo (the best email marketing software for Shopify merchants), we’ll design and schedule targeted and personalised emails to build you a loyal base of repeat customers and increase your customer lifetime value.
You don’t have to think about it. Once set up, this is your invisible money-making machine that works in the background to generate 10-25% of your revenue on autopilot.
Whether you want to get started with email automation, or you’ve already got an email marketing programme but no time to set it up correctly, we can help you automate and personalise your communications so you build a reputable brand that your customers respect, connect with, and keep coming back to.
How it works
We’ll first look at the big picture and walk through your current business, so I can understand what you’ve got in action, see where you’ve come from and help you determine where you need to go.
We’ll work together using Klaviyo to create a customised approach that follows your business strategy, and is set up to connect with your customers at every important step of their journey.
Analysis & Next Steps
Once your automated email series are set up, we'll look for opportunities to scale your email marketing efforts. Then, you’ll have the possibility of retaining me to continue to manage and optimise your email campaigns.
Stress-free solutions for your email marketing
- 1 new subscribers welcome email
- 1 abandoned checkout series of 3-4 emails
- 1 new customer thank you email
- Email capture popup
- 1 new subscribers welcome series of 4-5 emails
- S1 segmented abandoned checkout series of 3-4 emails
- 1 new customer thank you email
Fully Managed SolutionFrom £1,395/m
- Custom Roadmap & Action plan
- Ongoing optimisation
- Newsletters management
- Technical support
- Monthly reports
- Quarterly strategy
All plans include:
- Klaviyo setup & integration
- Migration from previous mailing tool
- GDPR compliant emails
- Logic & targeting
- Mobile-first design
- Quality Assurance
Not sure if that suits you? Get in touch—I offer custom packages on request.
Your ecommerce unfair advantage
Hey there, I’m Jeremy. I’ve turned my passion for ecommerce & entrepreneurship into Dealwithgrowth, a solo ecommerce consultancy that is focusing its work on only one thing: generating sustainable & honest growth for Shopify store owners.
Unlike other ecommerce consultants, I know what it’s like as a Shopify merchant.
You see, I used to work for an ecommerce brand where I experienced firsthand the disappointments of poorly-designed email marketing.
I used Klaviyo to help them implement a lifecycle email system that became their top converting marketing channel, while increasing their customer lifetime value and significantly reducing their overall cost per acquisition.
I made the move to consulting because I wanted to help merchants like you avoid the frustrations I went through and help make your marketing easier.
Since then, I’ve put dozens of stores on the right track with their email marketing automation strategy.
Fancy some numbers? One of them has added more than $24,000 to its revenue over 3 months as a result of solely the cart abandonment sequence.
For every recipient, this Shopify store made $8.43, while collecting valuable feedback from customers to improve the buying process (and if you’re keen to see exactly how, drop me a line and I can send you the case study).
Ready to automate your Shopify profits? Get in touch with me today and let’s see how we can do the same for you.
Your questions, answered
Do I need a Klaviyo account?
Yes. You can sign up for a free Klaviyo account here. You’re responsible for paying for it as well as all other necessary third-party tools.
What if I’m using another software?
No problem. We’ll help you to migrate your lists safely and seamlessly, so all your data remains intact.
What about cheaper tools?
The email channel is so valuable that you should not be thinking of using cheap tools. Unlike other software, Klaviyo has been built for ecommerce from the ground up, and the functionality, segmentation, and automation features you get access to are much more powerful.
What’s the delivery time?
3 to 5 weeks. Please, keep in mind that this is mainly impacted by your capacity of providing me with the necessary access (Shopify, Klaviyo and Google Analytics) and answering my questions in a timely manner.
How much of a revenue lift can I expect?
I won’t guarantee anything here, like any other respectable consultants or agencies. But if you’re starting from zero, when it’s done right email marketing automation will net you an immediate 10-30% revenue growth.
Do you offer a money back guarantee?
I stand behind my work. In the unlikely event you find evidence that I didn't perform in a professional and ethical manner, I’ll refund your entire fee and you’ll keep the ownership of all the automated campaigns and content that I’ve done.
Can I get a case study?
Sure. Email me at jeremy [at] dealwithgrowth [dot] com and I’ll send you a case study that shows how I helped a Shopify store to recover $24,000 over 3 months. It includes the process, emails that I’ve designed, and proof of results.
People aren’t reading emails anymore!
Worried about email marketing going out of fashion? Here are a few things to consider:
- Email has been around for decades, so it’s not going anywhere any time soon
- With email you’ve got a tangible, targeted list of customers. It’s a much easier channel to control, with less competition than relying solely on Google rankings
- It’s cheaper. No paying for ad space like on social media, email has been proven to give you a higher return on investment per dollar spent
Still got questions? I’m sure I have answers for you. Just drop me an email at jeremy [at] dealwithgrowth [dot] com.